Product Marketer

What You’ll Do

We are looking for a Product Marketer to lead our product marketing activities. You’ll be responsible for presenting our products in ways that will delight clients and deliver on expectations.
For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like user journeys, creative management, email campaigns and pricing strategies.
Your goal will be to develop and implement the most impactful plans to position and promote our products.

  • Study company products
  • Plan and execute product communications with prospective and existing clients
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and messaging
  • Develop and execute product marketing campaigns working closely with other marketing and product teams
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Who you are
  • Proven experience as a Product Marketing Manager, Brand Manager or similar role
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication skills
  • Keen eye for detail
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field
  • You have strong creative and artistic vision
  • Ability to be perceptive and empathetic with the way consumers think and feel, allowing them to generate meaningful strategies for building a core audience.
  • Strong leader who can provide clear instructions for their team
  • Create a cohesive brand out of various advertising projects
  • Background in design and/or copywriting is a plus
  • Strong cross-functional collaboration skills
  • Have digital health experience
  • BSc/BA in Marketing, Communications or similar field
  • Familiarity with mental health industry
  • An avid gamer

Please be sure to share a few words about why Healthy Gamer is interesting to you in your cover!

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